Concept: Over 5,000 Americans are diagnosed with diabetes every day. With proper information, the affected no longer have to be slaves to this disease. By empowering these diabetic newbies through humor, the ADA aims to unshackle the restraints on this manageable condition.

Tag: Live With It

AD: Jordyn Nevers 

CW: Adam Repp

This Facebook app will ask diabetic newcomers  to check their blood sugar before they check their News Feed, thus starting a new habit by utilizing an old one.