Concept: Over 5,000 Americans are diagnosed with diabetes every day. By empowering these diabetic newbies through humor, the ADA aims to unshackle the restraints on this manageable condition.
Tag: Live With It
AD: Jordyn Nevers
CW: Adam Repp
This Facebook app will ask diabetic newcomers to check their blood sugar before they check their News Feed, thus starting a new habit by utilizing an old one.