A sheep called Annie

While it wasn’t my idea to launch a new mobile service by using a hyper-realistic animated sheep, I have helped push her (and her test scores) to new heights. When our brand positioning changed, we adapted Annie to be the smartest sheep on the block. And we’ve had a heckuva lotta fun doing it. 

Apple partnership

iPhone launches are shrouded in so much secrecy, we don’t know the features we’re advertising for before we’re shooting the ads themselves. But with a little foresight and creativity, we’ve had multiple successful product launches using Annie.

We really wanted to let people know our mobile service works cross-country, so we geared Annie up for a coast-to-coast foodie roadtrip.

Annie can read the green like nobody’s business. She’ll even save you some green.

We’re always striving to use not only evergreen trends on social, but also emerging ones as we did here with this bop.

This one had to be Annie-light for timing/production reasons so we got crafty. I mean, a sheep counting people to fall asleep is some straight up poetry in motion.