Raven Mail

When author George R.R. Martin was scheduled to speak at the Chicago Humanities Festival, we knew we needed to spread the word in the most Game of Thrones way possible. So, we trained live ravens to deliver the message Westeros-style.

Bonus: George loved the idea

Bonus Jonas: We won a One Show merit award

The launch

George tweeted our launch video giving us a nice boost in awareness. Thanks, GRRM!

TL;DR (err, watch)