Terminix - When Pests Show Up, So Do We
Terminix is the fastest pest control company in America. So, immediately after winning the business, we hit the ground running and produced a robust 360 campaign that paid off our speed. Since we’re quick, we made our content equally quick. Everything from our design system to our animated 2D end cards and memorable sonic mnemonic were built brand spankin’ new for this campaign. In the end, we gave them a platform that turned their name into a verb. And we didn’t just crush it (imho), we Terminixed It.
We didn’t stop at :15s. We also made unique social content built for the platform.
And people dug it.
:10s not fast enough? We unleashed our graphic pests in ant-sized :06s, too.
City-specific contextual OOH = every copywriter’s dream assignment. 11 different cities got bespoke, bug-bejeweled billboards.
Pest Properties - Any self-respecting 360 campaign needs a radio component. So, we created a fake real estate company, which marketed your homes to pests.
Birdbath (in case audio player isn’t working due to Squarespace bug)